'Big' says more about its size relative to the original Jambox than the competition A real missed opportunity in my opinion - the opaque cardboard covering Big Jambox simply can't invoke the same passionate response as the real deal. Our white review unit looks absolutely fantastic, so striking that Jawbone should have exposed it with the same transparent retail packaging it uses for its Up fitness band. The elastomer rubber used on the top and bottom of its smaller sibling now only covers the end-caps and should provides Big with a bit of protection against falls. The Big Jambox is now completely wrapped in a perforated steel mesh. The Yves Behar wave, hex, and dot relief textures carried over from the original Jawbone are even more stunning at this new size.
At this price, Jawbone has a brief window in which to make that emotional connection so critical to the premium end of the buying spectrum. Pricing a Bluetooth speaker at $299.99 is risky business, even for Jawbone - a company notorious for selling its original Jambox speaker for $199.99.
