Organizations need to be able to differentiate themselves, be it through a superior product, process efficiencies that lead to lower prices, and/or greater profit margins or retaining key talent that drive delivery of organizational services. Sticking to your market niche, or just going about your business the same way you always have is not enough anymore. Today’s global marketplace means that the competition to sell goods and services is higher than ever. Welcome to the revolution, the digital revolution that is.
