Marketing consists of activities which a company takes to increase the sales of the products. Before we learn about what marketing communication is, let us first learn about marketing and communication separately. Marketing communication is made of two terms marketing and communication.
The various channels and platforms of marketing communication include Google promotions, print advertisements, television commercials, social media marketing, PR exercises, blogging, content marketing, and participation in trade fairs and exhibitions amongst others. The messaging communication is either direct or indirect in nature with an intention to persuade the customers to indulge in the purchase of the products and services. Marketing Communication can be defined as the methodologies and tactics adopted by the companies to convey the messages in a unique and creative manner to their existing and prospective customers about their offerings of products and services. Marketing communication Strategy for Small Businesses.
